1. I am a 2nd year finance student here at UF. I am good at talking to others and getting to the point of a problem. These are useful for this situation as you need to be able to assess a person's needs as someone selling their idea. I have the experience of selling shirts through band in high school where I sold shirts to friends and family. My aspirations for this idea, if it ever happens, would be to do this after I have retired from my career. I intend to work in capital markets which will take up almost all of my time in the first place. Therefor, if this concept were to come about, it would be after I have already retired.
2. I am offering a hydrophobic shirt to customers. This means that the shirt will look as stylish as other brands but will not absorb sweat like other shirts do. Instead, the sweat would slide down the shirt and no longer stick to your person. This frees a customer from the uncomfortably that the average shirt has.
3. The target audience is young adult/teenage men and women who have the ability to purchase their own clothes and live in hotter/humid temperatures. To narrow it even further, college students in Florida. Their motivation comes from their want to avoid having sweat in their clothes and choosing to buy my shirt to accomplish this goal.
4. This group will want my clothing because people will spend money to be more comfortable. On the higher scale, luxury cars are an entire type of car because people will spend money to be comfortable. On the attire level, people will buy shoes that have memory foam shoes over those that do not because memory foam is more comfortable. These examples show that customers would pick my shirt over the average shirt because people will spend more to be comfortable.
5. I am different from other shirts because these shirts do not absorb sweat. I am also different form "breathable" shirts because these shirts do not handle the sweat that accumulates on your back. Additionally, if there is no wind then breathable shirts fail. My shirt does not need anything beyond the material within it.
I think the two through five definitely flow together. All of these are good points to sell on as each on is strong. The problem comes with my desire to fulfill this idea. I do not see this coming any time soon. Additionally, while it is not discussed above, creation of said material is outside of my talents. Due to this problem, even if I had a passion for my idea, I would need someone else to make the technology.
Hey David!
ReplyDeleteEven though I already liked your business idea, I got to love it after reading your Idea napkin which improved your idea again. At first, I thought that the shirts which your business will be manufacturing was focused on only functionalities. However, after my reading your Idea napkin, I happened to know that it is also considerate about the fashion. If your business started providing this kind of shirts, I would be definitely one of your customers.