Buyer Behavior 2

3a. Price had a roof, important to not exceed what is set. Quality was put second as it was more important to stay below a price. Style is generally unimportant but is still kept in the back of his mind. Durability is important with the things he buys as this is also stretching his dollar.
4a. He would be more likely likely to buy the sweat-proof shirt online. He would buy it outright since the shirt would most likely be around $20. He would probably just buy one shirt at first, but if he liked them he would buy more.
5a. His sureness that buying it was a good decision is based off: whether he uses the item, how often he uses, how good it fits the purpose for which he bought. If he never uses the item than he feels like it was a bad decision. Also, if the item breaks, he feels like it was a waste of money.

3b. Price can influence her decision but it depends on how much money she has and how much she wants to spend. Quality is very important, if it is a high quality item she is willing to spend more. If the item is more outward appearing, style is important. However, it is not the end all be all when it comes to what she buys.
4b. She would prefer to buy the shirt in person so that she could try it on to make sure it fits. She would buy the shirt with cash since it is not a large purchase. She would probably buy one shirt to see that she likes then she may buy more.
5b. If she used the item a lot she thinks it was a worthwhile purchase. If the item is rarely used or she gives it away then it was a bad buy.

3c. Price is pretty important to him since he does not like to spend money in the first place. Quality is important in the sense that he does not want to buy something that is useless or does not work for very long. Style is somewhat important but prefers efficiency over the look of the item.
4c. He would buy this shirt online because it is a special kind of shirt. He would purchase the shirt with cash (debit/credit since it's online).
5c. He feels good about his purchase if the item is still usable and does not break. He does not want to waste his money on something that has no use. If the item breaks or is unusable then he would not want it.

6. I have found out that the shirt needs to have the ability to last for a long time. If it can perform for a long time, people will like the shirts and be more likely to buy more in the future. Additionally, they would need to be available in person and online since this decision varies from person to person. Lastly, style is still most likely pretty important as a shirt will be seen by many people. If the shirt is stylish, it could further draw in people to buy it.

7. People will not fear the price but will want a quality shirt that looks good. The shirt should be online and in person. The shirts quality will need to last to increase repeat buyers.