Figuring out Buyer Behavior

1. The segment of the market my product falls under is the apparel industry.

2a. The need is felt when he walks to class in the middle of the day. The sun is at it's highest and makes him sweat the most then. The need is felt by the amount of sweat on his shirt. The more sweat, the more uncomfortable he feels, even when he is no longer outside in the heat. The need is felt most outside in the heat, especially if he walks by a asphalt street.
The first attempt at a solution is to walk in the shade, out of the sun. He looks for pathways that keep him out of the sun will leave early to stay out of the sun if the heat is that bad. They have not searched online for a solution but do look up the weather for the day to know what steps need to be taken.

2b. He feels the most sweaty ten minutes into a walk in the noon time. This is the most important factor to him since the amount of sunlight is what causes him to sweat. He feels the problem when even his shorts start to be sweaty. Where is not as much of an issue for him since the amount of sun he receives is not very different between the different locations he travels.
The first thing he does to solve the problem, walk though a building as opposed to around it since this allows him to escape the sun. He has looked into the path to his classes that keep him out of the sun so that he does not suffer from the problem. He has looked up ways to keep himself from getting so sweaty during the day.

2c. He feels the middle of the day is the time he is most likely to sweat. Beyond this, he sweats most when he has to walk to campus because he is required to dress up for a class. He feels the sweat most when his hair starts to drip sweat, which does not happen that often. He feels it most on thirteenth street when all the cars exhaust is spewing out next to him.
The first solution he has to the problem is to bike to class as this keeps him out of the heat compared to walking. He has looked for stops along his way to class that have water fountains so he can refresh himself before he gets there. He had asked his sister for tips on how deal with wearing a suit jacket during such a hot time of year.

Summary
I have learned that there is no real implemented solution to the problem. Everyone seems to out on a little band aid to such a huge problem, but none that are substantial. I also learned little research is put into a solution by the common man as the problem is simply accepted as a part of life in these southern climates.

Conclusion
I would say this segment is recognized by a large majority of people, but no substantial effort to solve the problem has been made. It will be very difficult to solve such a huge problem, but if I can there would be huge benefits. If someone could commercialize the use of such a material, then that person would be rewarded by the world. They could do more than sell a brand, they could sell their license for the technology.