My opportunity is the hot son bearing down on the everyday person and causing them to sweat. This sweat then accumulates in the shirt they are wearing and continues to stay there even after they have gone inside. This is seen as a discomfort by everyone I have interviewed as it creates a cold, clamminess to their shirt. Beyond that, if the situation is bad enough, leaning back in a chair could be particularly uncomfortable.
With all of this, I believe this opportunity could easily be exploited through the production of a shirt that actively resists absorption of the sweat. This technology is not unheard of as there are materials that are made specifically to be hydrophobic. This material could used to create a brand of shirt that could be marketed to students. While making a new brand of shirt could be seen as entering a busy market, it is possible to have a surge of brands becoming more prominent in specific age groups. Comfort Colors is a brand of shirts which is marketed to a younger with promise of comfortable clothing that does not sacrifice style. This format could be followed for a shirt that is hydrophobic and does not sacrifice style to do it. The integration into this group will take time, but due to the prevalence of people who share this problem and no real solution, I believe it will be adopted.
David,
ReplyDeleteFirst off, this product is something I NEED. I can't tell you how many times I walk around UF campus and my back gets soaked from the sun on my backpack the entire walk. While heat itself has a lot of repellents or innovating products to prevent severe injury, I think a personal product like this is exploitable to students in our generation. I think you should run with this product and perfect it to a more feasible standard.
Hey David!
ReplyDeleteAs someone who sweats a heck ton especially in the heat of Florida, I think this shirt could be a hugely successful product. I think that your solutions would be really helpful and useful and I love your product. This is a great idea and I love that you’re working through it throughout this semester. I can’t wait to see what becomes of this.