1. Justin Golabek
Who: People who sweat less even thought they live in a hot climate. If they do not sweat, there is not a problem.
What: The need for a better shirt could be supplemented with better air conditioning in buildings.
Why: There is not really a reason other than the sun beating down on people that causes them to sweat.
2. Michael Roth
Who: People who wear fishing shirts might not need a replacement since these shirts are already thinner.
What: A person could use an umbrella to shield themselves from the Sun.
Why: The sweating could be caused by personal issues that are beyond walking in the Sun.
3. Chad Gibson
Who: People who do not care about the sweat on their shirt would not want a better shirt.
What: If someone stays in the shade, then they are less likely to sweat and need the shirt.
Why: They do not need a shirt if they stay in the shade and avoid the sun.
4. Matthew Sullivan
Who: People who do not like t-shirts and prefer tank tops would not want a better shirt.
What: A tank top accomplishes a similar goal and meets the goal better for some.
Why: Their attempt to not sweat is through an alternative method.
5. Gabe Pena
Who: People who do minimal walking may not want to buy a better shirt the little time they may sweat.
What: If a person stays inside most of the time, it keeps them out of the sun and not sweating.
Why: Their staying inside prevents them from sharing the need to the same extent as others.
Inside the Boundary Outside the boundary
People who sweat and do not have People who have a personal solution
a good way to fix it. or do not care.
To stop the sweat from sticking to a person. Avoiding the sunlight/sweating.
People do not like to constantly have People wanting to be fashionable or not
sweat on them. looking for a new kind of shirt.
Summary
I have been able to narrow the types of people that may or may not be interested in a hydrophobic shirt. I can now predict my target audience and better understand why they want this shirt and others do not.
David,
ReplyDeleteI think you conducted very effective interviews, the responses you received seemed extremely relevant to the product and useful for determining what market isn't fit for your product and discovering the reasoning behind that. Overall I believe that your product actually stands strong despite the substitute products mentioned, as your target audience will still benefit greatly from a shirt that will leave the sweat particularly out and not just ocean water or rain.
Hi David!
ReplyDeleteI could see that some people do not need to solve the sweating problem because they do not sweat a lot or they just do not care. However, in my opinion, there are still a lot more people who feel uncomfortable because of their sweating a lot. So, if your business can make a better shirt and advertise it properly, your business will be very lucrative.